The New Mexico State University Foundation will launch its annual 1888 Minutes of Giving campaign, themed “Bring the Heat,” at 10 a.m. April 21 continuing to 5:28 p.m. April 22. This 1,888-minute crowdfunding initiative supports more than 100 funds submitted by college deans, Foundation leadership, faculty and student organizations to benefit students and essential NMSU programs.
“‘Bring the Heat’ feels especially fitting for New Mexico,” said Sylvia Y. Acosta, CEO of the NMSU Foundation. “This is a place known for green chile, big skies and people who work hard and show up for their community. During 1888 Minutes of Giving, Aggies everywhere can bring that same spirit together to create opportunities for our students and strengthen the future of NMSU.”
Launched in 2024 as part of NMSU’s Founders Day celebration, the campaign commemorates the 1888 founding of Las Cruces College, now NMSU, and honors the visionaries advancing its land-grant mission. Early giving is now open at https://alumni.alwaysanaggie.org/g/1888-minutes-of-giving.
With a fundraising goal of $270,000, donors may direct their gifts to any area across campus, including featured initiatives such as Cooperative Education, Aggie Jumpstart, Undergraduate Research and the Student Emergency Fund, or the 100-plus funds participating in this year’s campaign.
The campaign begins with a campus parade at 9:45 a.m. April 21 from Hadley Hall to Corbett Center Student Union, spotlighting participating organizations. Student groups will host tables at Corbett, followed by a coffee and cookies reception. To close the campaign, donors are invited to Pete’s Patio from 4 to 6 p.m. April 22, where final totals, donor participation and leading fundraising organizations will be announced.
Throughout the campaign, challenges and matching gifts may multiply donor impact. Businesses or individuals interested in sponsoring a match should contact Luis Suira, annual giving officer, at luis.suira@nmsufoundation.org.
Real-time results will be displayed on AlwaysAnAggie.org. Faculty, staff and retirees may also establish a Cornerstone Endowment through a one-time gift, annual contributions or payroll deduction by calling 575-201-9023.
Early gifts are accepted now at https://alumni.alwaysanaggie.org/g/1888-minutes-of-giving. For questions, call 575‑201‑9023 or email annualgiving@nmsufoundation.org.