The New Mexico State University Foundation invites alumni, students, faculty, staff and friends to join the global generosity movement on GivingTuesday, Dec. 2. This year’s theme, “More Cowbell, More Impact,” calls on Aggies everywhere to ring in the spirit of giving — supporting scholarships, student success and programs that transform lives.
Held annually on the Tuesday after Thanksgiving, NMSU GivingTuesday unites the Aggie community in a single day of purpose and pride. Last year, more than 360 donors contributed $248,459 to NMSU initiatives. This year, the Foundation’s goal is to raise $288,000 to make an even greater impact.
“GivingTuesday is our annual reminder to give back with gratitude and help provide the vital support needed to make a meaningful difference for our students and the Aggie community,” said Mayra Marquez, assistant vice president for alumni relations and annual giving at the NMSU Foundation.
The 2025 campaign will spotlight programs ranging from Career Closest to student internships, the equine program, athletics, Aggie Innovation Space, the Alumni Pond and alumni networks.
Donors can also choose from 70 initiatives that support every corner of the university. The official 24-hour campaign kicks off at 12:01 a.m. Dec. 2, but early gifts are welcome at https://alumni.alwaysanaggie.org/g/nmsu-giving-tuesday.
Throughout the day, challenges and matching opportunities will allow donors to amplify their impact. Donors can email annualgiving@nmsufoundation.org for help increasing their gift through an employer match or challenge. Real-time campaign updates including gift totals, donor maps and impact areas will be available online every hour at alwaysanaggie.org.
“The Aggie spirit shines brightest when we come together for a shared purpose,” said Sylvia Y. Acosta, CEO of the NMSU Foundation. “Every gift — no matter the size — helps fuel opportunity, celebrate tradition and ensure that the next generation of Aggies can ring their own cowbells in triumph.”
To learn more or make a gift today, visit https://alumni.alwaysanaggie.org/g/nmsu-giving-tuesday, call 575-201-9023 or email annualgiving@nmsufoundation.org.
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CUTLINE: The New Mexico State University Foundation will host a high-energy, cowbell-filled fundraising celebration for students, alumni, faculty, staff and friends for GivingTuesday 2025, Dec. 2, with, from left, NMSU Student Regent Marisol Olivas, City of Mesilla Mayor Russell Hernandez, Pistol Pete JJ Madrid; NMSU Athletic Director Joe Fields, NMSU student Talissa Perea and NMSU student Michael Escalante. (NMSU photo by Ralph Diaz)