WRITER/SOURCE: Emily Wickenhauser, , ejwick@nmsu.edu
New Mexico State University Global Campus is launching its new AI Applications in Public Relations microlearning course this month, developed in collaboration with industry leader RealmIQ.
NMSU Global Campus and RealmIQ have teamed up to create the course, which is designed to show public relations professionals, business leaders and communication specialists exactly how to integrate artificial intelligence without losing the human touch. The new online course will examine AI's role in media monitoring, content creation, crisis management, audience engagement, personalization and data analytics, and combines theoretical insights with practical applications, while emphasizing ethical considerations. Students will see AI in action, learning how to work smarter, faster and more strategically.
Hailey Wilson, course instructor, emphasized the importance of understanding how AI plays a role in shaping a brand or business’s perception by its audience.
“Integrating technology into reputation management, particularly in the corporate world, can be challenging. With this course, I aim to share best practices from my 17 years in PR, combined with current AI strategies. My goal is to help people save time and avoid costly mistakes when navigating this new technological landscape.” Wilson said.
Andrew Sedillo, director of microcredentials instructional design, said, “At NMSU Global Campus, we are committed to providing accessible, high-quality education that meets evolving industry needs. AI is transforming the way we communicate, and this course is a valuable addition to our microlearning programming.”
In addition to AI Applications in Public Relations, NMSU Global Campus offers AI for Beginners and AI for Daily Life, designed to empower individuals to confidently engage in AI discussions and apply their knowledge in real-world settings.
To sign up, visit global.nmsu.edu/microlearning.
NMSU Global Campus is the online campus of NMSU, offering a wide range of high-quality online degree programs and microlearning courses designed to meet the needs of working professionals and lifelong learners. With a commitment to excellence in education and a focus on innovation, NMSU Global Campus empowers students to achieve their academic and career goals in a flexible and accessible learning environment.
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PHOTO CAPTION: New Mexico State University Global Campus is launching its new AI Applications in Public Relations microlearning course this month, developed in collaboration with industry leader RealmIQ. (NMSU Global Campus photo)
IMAGE DESCRIPTION: A woman presenting information to employees.