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NMSU’s Arrowhead Center partners with City of Las Cruces to spotlight local businesses

Release Date: 05 May 2020
NMSU’s Arrowhead Center partners with City of Las Cruces to spotlight local businesses

Area business owners using new strategies to find customers during the COVID-19 pandemic are being featured in a program by New Mexico State University’s Arrowhead Center and the City of Las Cruces that will help shine a light on local businesses.

Business owners are invited to create a two-minute video that Arrowhead Center and the City of Las Cruces will share with their network of entrepreneurs, business peers and potential customers to show how businesses are transitioning in the face of economic challenges presented by the global pandemic.

“We’ve seen plenty of innovation and ingenuity from our local businesses,” said Kathryn Hansen, director of Arrowhead Center. “Some have quickly built a modified online brand to sell their products or have adapted their services to work in a virtual setting. Sharing how different businesses tackle getting in front their customers can inspire others who are trying to think through tactics to not only survive, but to thrive. The city is a key partner in spreading that message of resilience.”

Among the first businesses to be highlighted is Atom Bomb Studio, a custom tattoo and art studio located on North Campo Street. Their video may be viewed at

“Arrowhead Center’s project highlights businesses as they share how they are adapting and an overall supportive message to the community,” said Mandy Guss, City of Las Cruces business development administrator. “We are excited to partner with Arrowhead to hear the stories of local success and to hear how our businesses encourage people to buy local.”

Videos in an MP4 format may be sent via email to Peter Knapp at Videos must be two minutes or less and include:
• A greeting and introduction of yourself and your business.
• A message of support or encouragement.
• A strategy or insight you have for continuing or pivoting business operations.

Business owners are also asked to include website or social media links so that customers and advocates can locate businesses and share their message.

All videos will be posted on the Arrowhead Center YouTube Channel,

Due to high volume and demand, Arrowhead Center will accept and post videos on a first come, first served basis. The City of Las Cruces and Arrowhead Center reserve the right to remove or not share videos with any malicious or inappropriate content.

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